What affects the music we create is you guys, our krew. Appearances on MTV or product endorsement shouldn’t lead fans to question artists’ authenticity, and the reality is that it has no affect on the music we create. Commercial licensing and brand sponsorships are ways for an artist to financially support themselves in the modern music landscape as record sales are low and file-sharing is high. Whether we have aligned with an agency, label, or brand, it shouldn’t matter if we have accepted these opportunities because they only further enable us to focus on the creation of music while they provide a support system so we can survive as full-time artists. What was going to take our project to the next level was a magnifying glass over our work to share with millions more, and capital to reinvest into the art. We had music, artistic vision, image- an entire brand that had we had been marinating. We didn’t need to follow a star-making model because we created ourselves. When Columbia Records discovered us in Winter 2012, we already had a fully executed yet unreleased Play Hard EP, and a budding online presence. We don’t belong in the old game where the so-called ‘machine’ feeds a pop-star puppet to a mainstream audience. As it was our first time receiving commercial spotlight, we noticed shift in a handful of our fans, claiming they felt betrayal and that we were becoming too ‘popular’ and that we ‘sold out.’ It’s extremely important to me to address this concept of ‘selling out,’ because uninformed music consumers use this term loosely, but truly do not understand what it means. ‘Alive’ was responsible for our international growth and entrance into the mainstream realm several months after the Play Hard EP release. With the help of our amazing fans, our managers Jake Udell and Nathan Lim of TH3RD BRAIN MGMT, our agents at AM Only, Miles Evert the producer of KREWLIFE series, the blog community, colleagues at radio, and support from our label, the record the three of us wrote and produced in our Chicago meat district apartment on New Years Eve 2011 was on the rise earlier this year. Hit past the break now to read what Jahan had to say and you be the judge yourself! She even takes the time to address the concept of ‘selling out’, because according to her, “uninformed music consumers use this term loosely, but truly do not understand what it means”.
The post offers some insight into the Krew‘s f*ck-everything-but-music attitude, their love affair with their incredibly passionate and dedicated fans, the true meaning behind some of the songs from their debut album, and what “Getting Wet” is really all about.
Jahan from Krewella has returned with another blog post on their Tumblr, this time addressing fans with, “The Art of Getting Wet”.
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